IN THE BAG: Jisoo of the Okay-pop supergroup Blackpink is the face of Dior‘s newest purse marketing campaign. On Thursday, the French label unveiled the brand new Woman Dior promoting photographs shot by Bibi Borthwick.
The South Korean singer and actress seems wearing black in opposition to a white background, touting completely different variations of the model’s signature bag in a sequence of “swish photographs suffused with rock vibes,” Dior stated in a press release.
A medium-sized model is adorned with grommets and piercings that dangle little pearls, whereas one other is roofed with an internet of metallic studs. A 3rd includes a silver metallic model of the model’s signature cannage sample.
First worn by Princess Diana in 1995, the bag has since been produced in a large number of colours, sizes and supplies.
Maria Grazia Chiuri, inventive director of ladies’s collections at Dior, has added new variants such because the Woman D-Lite and the Woman D-Pleasure, whereas main artists have personalized the purse as a part of the Woman Dior As Seen By and Dior Woman Artwork tasks.
Jisoo within the Woman Dior marketing campaign.
Bibi Borthwick/Courtesy of Dior
Jisoo, a world ambassador for Dior since 2019, final yr appeared in a marketing campaign for the Woman 95.22, a modernized tackle the Woman Dior. She has additionally fronted commercials for the label’s make-up and clothes.
Many French luxurious manufacturers have enlisted Okay-pop stars to attract audiences to their vogue reveals and drive digital engagement. Jisoo’s presence at Dior’s fall 2024 ready-to-wear present in March introduced in 20 % of the model’s general media influence worth, in response to knowledge analysis and insights firm Launchmetrics.
Her Blackpink bandmates even have main vogue sponsorship offers, with Jennie representing Chanel, Rosé collaborating with Saint Laurent, and Lisa just lately signing on as model ambassador for Louis Vuitton.
Jisoo within the Woman Dior marketing campaign.
Bibi Borthwick/Courtesy of Dior
