JINGYI’S TIME: Burberry on Tuesday welcomed Chinese language actress Zhang Jingyi as its newest international model ambassador.
A rising star for her roles in Chinese language TV sequence resembling “Run for Younger,” “Lighter and Princess” and “Blossoms in Adversity,” in addition to in field workplace hits like “Love Will Tear Us Aside” and “I Miss You,” Zhang has greater than 6 million followers on Weibo and her identify has 2.4 billion mentions on Xiaohongshu.
“I’ve many fond recollections of Burberry. The heritage and innovation of the model has such a novel British appeal. I’m honored to turn out to be part of the household and I sit up for decoding the timeless classics with Burberry,” stated Zhang.
Zhang Jingyi, Burberry international model ambassador
Courtesy of Burberry
Daniel Lee, chief artistic officer at Burberry, praised Zhang as a pure expertise for enjoying her roles with quite a lot of focus and creativity.
“We expect she captures the spirit of Burberry completely and we’re wanting ahead to working along with her,” added Lee.
Earlier than becoming a member of Burberry’s international household, alongside Chinese language actress Tang Wei, and actor Chen Kun, Zhang was the face of Celine and nonetheless serves as a model ambassador for Lancôme in China.
