Sotheby’s Journal returns with Kristina O’Neill on the helm.
In celebration of the event, the fantastic arts firm partnered with Neiman Marcus for an exhibit at Sotheby’s gallery and a dinner simply steps away at Mr. Chow in Beverly Hills.
“Neiman’s is among the manufacturers that we had been talking to after we had been within the run-up to the relaunch,” mentioned O’Neill, head of media for Sotheby’s and previously the editor in chief of WSJ Journal.
“The concept behind the media division is clearly not simply based mostly round promoting however fascinated with all of the extensions off of {a magazine}, so whether or not it’s digital, newsletters, social, the print piece,” she went on. “And an occasion is the experiential element.”
Fittingly Neiman Marcus is celebrating 30 years of The Artwork of Vogue, its initiative to champion type with an clever contact. Photographer Tyler Mitchell was commissioned for the retailer’s fall marketing campaign, showcasing “Extraordinary Pursuits,” a set of images and a brief movie. Mitchell’s work was on show at Sotheby’s for the night, although he was MIA.
“We had been in search of somebody who we expect that in 5, 10 years, 15 years from now, we’re going to look again as an imagemaker who has contributed to visible tradition in a major method,” Nabil Aliffi, chief model officer of Neiman Marcus, mentioned of Mitchell.
The Artwork of Vogue offers creatives free rein to work on their dream mission, Aliffi defined: “The primary one was in 1994 with Richard Avedon. After which swiftly after the collaboration was with Herman Newton.…As we considered how we need to present up in L.A., which is one among our core markets, we considered collaborating with Sotheby’s as a result of we’ve shared values. If you concentrate on what Sotheby’s stands for, what Neiman Marcus stands for, we’ve stood for dream making, excellence in artistry for a lot of, a few years. And I feel a measure of that’s the legacies of the 2 manufacturers.”
The evening introduced out artists, designers and buddies of O’Neill’s, together with Alex Israel; Dôen’s Margaret and Katherine Kleveland; The Elder Statesman’s Greg Chait with fiancé Grace Morton; Jennifer Meyer with fiancé Geoffrey Ogunlesi; Jamie and Nico Mizrahi; Brigette Romanek; Michael S. Smith; Bobby Kotick; James Costos; Rachel Zoe; Kelly Sawyer Patricof; China Chow, daughter of proprietor Michael Chow, and the person of the hour, artist and filmmaker Titus Kaphar — cowl star of Sotheby’s first concern.
“Sotheby’s kind of represents a extremely attention-grabbing sort of place out there,” mentioned O’Neill, when requested her imaginative and prescient for the publication, which can be launched bimonthly. “Obliviously, it’s an internationally identified model. It’s 280 years outdated. It’s very entrepreneurial. And the chance that was kind of introduced to me to create a media second inside this storied establishment and use the facility of our experience and our international footprint, and actually fascinated with how luxurious has developed, how media has developed — the proposition of coming in and telling these tales — was simply actually thrilling.”
The journal, which was beforehand centered on Sotheby’s public sale content material, expands to discover tradition as its tied to the artwork world. With O’Neill’s appointment, the journal has seen “a exceptional enhance in advertisers,” notes the corporate, together with Bottega Veneta, Cartier, Chanel and Estée Lauder.
For O’Neill, there’s additionally pleasure in working with a clean slate, she added: “I like telling tales. I like journalism, working with unbelievable writers and sensible photographers and meshing these relationships. We’re sitting on a lot wealthy content material, and we’re creating methods to convey that out into the world.”